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Focus on success
(2006)
A business card that would kick-start the Australian client’s new career as a life and business coach was required. A typical 2D logo was not the initial priority, allowing greater freedom in the communication and simplicity of his message.
The words ‘focus on’ next to a blank hole encourage the recipient’s curiosity, the card opening to form a cube. By looking through the hole, the message is revealed. The eye can only focus on one part of the strapline at a time, forcing the user to literally focus on the word ‘SUCCESS’.
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